Paid Search Management Services
Search ads should be your most predictable channel. Too often they aren’t: budget leaks into irrelevant queries, Performance Max hides where the money goes, and smart bidding chases form fills that never turn into revenue.
Our paid search team runs Google Ads and Microsoft Advertising around the numbers that matter to your business: profit, qualified leads and new customers. We feed real conversion values back to the platforms so their automation works for you instead of against you.
Quick answer
What is paid search?
Updated
Paid search is advertising that appears in search results when people search for specific terms, mainly on Google Ads and Microsoft Advertising. You pay when someone clicks. Done well, it puts your offer in front of buyers at the moment they are looking, with spend tied to measurable sales or leads.
Our approach
Paid search built around profit, not clicks.
Structure
We organize campaigns by margin, intent and product priority so budget goes where it earns the most.
Signals
We send revenue, lead quality and customer value back to the platforms so bidding learns from what matters.
Control
We watch search terms, placements and Performance Max closely so automation never spends blind.
Strategy and execution
Paid search services that make every dollar accountable.
Account audits and restructures
We review structure, tracking, search terms and wasted spend, then rebuild in stages so you keep the learning history your campaigns have already built.
Shopping and Performance Max
We segment products by margin and performance, feed in clean product data, and use asset groups and audience signals to steer Performance Max toward profitable sales.
Offline conversion tracking
For lead generation, we import CRM outcomes such as qualified leads, opportunities and closed deals, so bidding chases buyers instead of form fills.
Bid strategy and budget pacing
We set bid strategies and targets from your unit economics and pace budgets daily, so you don’t run dry mid-month or underspend in peak weeks.
Ad copy and landing page testing
We test messages, offers and landing pages in a planned sequence, so every test answers a real question about what makes people buy.
Search term and negative keyword management
We review search terms every week, add negatives to cut waste and move converting queries into tightly targeted ad groups.
AI automation
Automation built into this service.
Specialists own every workflow and approve anything a customer sees.
Pacing alerts
Daily checks catch over- and under-spend before the month is lost.
Search term mining
New converting queries and wasteful ones are surfaced for a specialist to approve.
Account QA
Broken URLs, disapproved ads and tracking gaps are detected automatically.
Process
How we run paid search.
Audit
Review structure, tracking, search terms and wasted spend.
Restructure
Rebuild campaigns in stages so learning history is kept.
Connect value
Send margin, lead quality or order value back to the platforms.
Scale
Move budget to the campaigns and queries that return the most.
FAQ
Frequently asked questions about our paid search services.
Do you take over existing accounts?
Yes. We audit first and keep your account history intact, restructuring in stages so performance isn’t reset.
Do you manage Microsoft Advertising too?
Yes. It often reaches buyers at a lower cost per click. We import what works on Google and tune it for Microsoft’s audience.
What do you need to get started?
Admin access to your ad accounts and analytics, and ideally CRM or order data so we can optimize to real value.
How do you report results?
You get a live dashboard plus a monthly review covering spend, revenue or pipeline, cost per acquisition and what we are changing next.
Related services
Services that work well with paid search.
Paid social
Meta, TikTok, LinkedIn and Pinterest campaigns that scale on creative testing.
Analytics and conversion optimization
Trustworthy tracking, clear dashboards and testing that turns traffic into revenue.
Product feed and catalog management
Clean, enriched product data for Shopping ads, social catalogs and marketplaces.
Ready to grow with specialists?
Tell us your target and what is in the way. A specialist will reply with how we would approach it.
Let’s talk