Retail Media Management Services
Retail media puts your products in front of shoppers at the moment they choose what to buy. It also makes overspending easy: bidding on your own brand name inflates ROAS, ads keep running on out-of-stock products, and reports credit ads for sales that would have happened anyway.
Our retail media team manages Amazon Ads, Walmart Connect and other retail media networks around total sales, new-to-brand customers and margin. Ads, pricing and inventory are planned together with our marketplace team.
Quick answer
What is retail media?
Updated
Retail media is advertising sold by retailers on their own sites, apps and shopper data, such as Amazon Ads and Walmart Connect. It includes sponsored products, brand ads and display. It reaches shoppers at the point of purchase, which puts it closer to the sale than most ad channels.
90%
70.22%
Our approach
Retail media managed around margin and new customers.
Product roles
We give every product a role, whether hero, growth or defense, and fund it accordingly.
Margin-based bidding
We set bids from your margins and stock levels, not a flat ROAS target.
Incremental growth
We measure new-to-brand sales and total sales lift, not just attributed ad sales.
Strategy and execution
Retail media services across the major networks.
Sponsored Products, Brands and Display
We build and manage campaigns across keyword, product and audience targeting, structured so we can see what each one returns.
Retail DSP and off-site media
We use Amazon DSP and other retail networks to reach shoppers on and off the marketplace with retailer purchase data.
Keyword and product targeting
We harvest converting search terms, target competitor products where you win on price or reviews, and defend your own listings.
Bid and budget management
We adjust bids by margin, inventory and time of day, and keep budget flowing to your top products all month.
Brand stores and video
We build brand stores and video ads that show your range and lift conversion across your catalog.
Measurement and reporting
We report total sales, new-to-brand share and contribution margin, so you see the business result, not just ACoS.
AI automation
Automation built into this service.
Specialists own every workflow and approve anything a customer sees.
Margin-based bid rules
Bids rise or fall automatically with margin and stock levels.
Search term harvesting
Converting terms are promoted to exact match and wasteful ones are excluded.
Daily pacing
Budgets are checked daily so top products never go dark.
Process
How we run retail media.
Audit
Separate spend that creates sales from spend that only claims them.
Restructure
Organize campaigns by product role: hero, growth and defense.
Optimize
Bid by margin, inventory and new-to-brand value.
Expand
Add DSP and off-site reach once on-site performance is efficient.
FAQ
Frequently asked questions about our retail media services.
What is a good ACoS?
It depends on your margin and how much new-customer value each sale carries. We set targets from your unit economics, not industry averages.
Which retail media networks do you run?
Amazon Ads and Walmart Connect, plus other networks such as Target Roundel and Instacart where your products sell.
Should we bid on our own brand name?
Where competitors target your brand terms, yes. Where they don’t, we test pulling back so you aren’t paying for sales you would get anyway.
Should retail media sit with our marketplace team?
It works best when they plan together. We run both, so pricing, inventory and ads move as one.
Related services
Services that work well with retail media.
Marketplace management
Amazon, Walmart, eBay and Etsy managed from listings to account health.
Product feed and catalog management
Clean, enriched product data for Shopping ads, social catalogs and marketplaces.
Paid search
Google Ads and Microsoft Advertising managed around profit and lead quality.
Ready to grow with specialists?
Tell us your target and what is in the way. A specialist will reply with how we would approach it.
Let’s talk