Paid Social Advertising Services
Social platforms reward advertisers who test creative fast. As the algorithms take over targeting, the ad itself now does most of the work of finding your buyer. Brands running the same three ads for months watch their costs climb.
Our paid social team plans, launches and scales campaigns on Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit. We run a steady pipeline of creative tests, track conversions server-side and move budget toward the concepts that sell.
Quick answer
What is paid social?
Updated
Paid social is advertising on platforms such as Facebook, Instagram, TikTok, LinkedIn and Pinterest, placed in feeds, stories and videos and targeted by audience and behavior. It is a strong way to create demand among people who are not yet searching for what you sell.
Our approach
Paid social that scales on creative, not guesswork.
Creative testing
We test hooks, formats and offers in a planned sequence and keep the winners in rotation.
Accurate tracking
We set up Conversions API and server-side events so platforms optimize on real sales and leads.
Full-funnel planning
We plan prospecting, retargeting and retention together so each audience sees the right message.
Strategy and execution
Paid social services across every major platform.
Channel and audience strategy
We choose platforms by where your buyers spend time and what you sell. A B2B software company and a fashion brand need very different mixes.
Conversions API and tracking
Browser tracking misses a growing share of conversions. We set up server-side tracking so platforms see the sales and leads your ads actually drive.
Creative testing roadmap
We plan tests by concept, hook and format, then read results at the concept level so what we learn carries into the next round.
Prospecting and retargeting
We structure campaigns so new audiences, engaged visitors and past customers each get messages and offers that fit where they are.
Lead generation and catalog ads
We run lead forms with qualifying questions for B2B and services, and dynamic catalog ads for e-commerce, both connected to your CRM or product feed.
Incrementality testing
Platform reports claim credit for sales that would have happened anyway. We run lift and holdout tests to show what social spend really adds.
AI automation
Automation built into this service.
Specialists own every workflow and approve anything a customer sees.
Fatigue detection
Rising frequency and falling response flag creative that needs replacing.
Concept reporting
Results are grouped by creative concept, not just by ad, so learnings carry over.
Guardrail rules
Ads that cross thresholds you approve are paused automatically.
Process
How we run paid social.
Plan
Pick channels and audiences by where your buyers spend time and what you sell.
Instrument
Set up server-side conversion tracking so platforms learn from accurate data.
Test
Run structured creative and offer tests with a clear read for each.
Scale
Back winning concepts and refresh before fatigue sets in.
FAQ
Frequently asked questions about our paid social services.
Do you produce the creative?
Yes, through our content and creative team. We can also brief and work alongside your in-house designers.
Which platforms do you run?
Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit, chosen by where your audience is.
What budget do we need to test paid social?
Enough to give each test a clear read. We size test budgets from your cost per result so you aren’t paying for inconclusive data.
How fast will we see results?
Most campaigns need a few weeks of learning before results settle. We share early indicators, such as click-through rate and cost per add-to-cart, from the first week.
Related services
Services that work well with paid social.
Content and performance creative
Articles, landing pages and ad creative produced for a channel and measured like media.
Paid search
Google Ads and Microsoft Advertising managed around profit and lead quality.
Analytics and conversion optimization
Trustworthy tracking, clear dashboards and testing that turns traffic into revenue.
Ready to grow with specialists?
Tell us your target and what is in the way. A specialist will reply with how we would approach it.
Let’s talk