Programmatic and Display Advertising Services

Programmatic gives you reach across millions of sites, apps, connected TV screens and streaming audio. It also gives you many ways to waste money: low-quality placements, fraud, runaway frequency and reports full of impressions nobody saw.

Our programmatic team buys display, online video, connected TV and audio with brand safety, frequency caps and measurement agreed before launch. Then we prove what the spend added with lift testing.

Talk to a specialist about programmatic

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Quick answer

What is programmatic and display?

Updated

Programmatic advertising is the automated buying of display, video, connected TV and audio ads through demand-side platforms, with software bidding on each impression in real time. It gives brands wide reach with precise targeting, provided placements, frequency and fraud are tightly controlled.

Our approach

Programmatic reach with the controls set first.

Quality

We control where your ads appear with inclusion lists, verification and fraud filters.

Relevance

We combine audience data, context and your first-party lists to reach likely buyers.

Proof

We measure lift against holdout groups so you know what the spend added.

Strategy and execution

Programmatic services from strategy to measurement.

DSP selection and setup

We choose the demand-side platform that fits your goals and budget, then connect your first-party data, conversion tracking and reporting.

Audience and contextual targeting

We combine customer lists, third-party audiences and contextual signals to reach buyers, including in environments where cookies don’t work.

Connected TV and streaming audio

We put your brand on the big screen and in streaming audio with the targeting and measurement of digital.

Brand safety and fraud control

We use inclusion lists, verification partners and supply path controls to keep your ads on real sites, in front of real people.

Reach and frequency planning

We plan how many people you can reach and how often, and cap frequency so nobody sees your ad twenty times a day.

Lift and incrementality measurement

We set up holdout groups and brand or conversion lift studies to show what programmatic adds beyond your other channels.

AI automation

Automation built into this service.

Specialists own every workflow and approve anything a customer sees.

Placement exclusions

Low-quality sites and apps are added to exclusion lists as they appear.

Pacing alerts

Delivery is checked daily against plan.

Log-level reporting

Impression-level data is processed into reports without manual exports.

See how we use AI automation

Process

How we run programmatic.

  1. Plan

    Set reach goals, audiences, inventory and the measurement design.

  2. Activate

    Launch with brand safety, frequency caps and supply controls in place.

  3. Optimize

    Shift spend across placements, audiences and creative by results.

  4. Measure

    Read lift against a holdout so you know what the spend added.

FAQ

Frequently asked questions about our programmatic and display services.

Is programmatic only for awareness?

No. It can prospect, retarget and drive conversions, but it is planned and measured differently from search, so we set expectations up front.

Which DSPs do you work with?

We work across the major platforms, including Google Display & Video 360, The Trade Desk and Amazon DSP, and choose by your goals and data.

Can we run connected TV on a smaller budget?

Often, yes. If the budget is too thin to read results, we will tell you plainly before you spend it.

How do you report viewability?

We report viewable impressions and invalid traffic rates from verification partners, not just impressions served.

Related services

Services that work well with programmatic.

Ready to grow with specialists?

Tell us your target and what is in the way. A specialist will reply with how we would approach it.

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