Email, SMS and Lifecycle Marketing Services
New customers are expensive to win, and repeat customers are where much of e-commerce profit comes from. Yet many brands send the same campaign to their whole list and haven’t touched their automated flows in years.
Our lifecycle team builds email, SMS and loyalty programs on segmentation and automated journeys, so every customer gets the next message that makes sense for them and repeat purchase rates go up.
Quick answer
What is email, SMS and lifecycle marketing?
Updated
Lifecycle marketing uses email, SMS and loyalty programs to keep customers buying after their first order. Automated journeys, such as welcome, abandoned cart and post-purchase flows, send the right message based on what each customer does, raising repeat purchases and lifetime value.
70.22%
90%
Our approach
Lifecycle marketing that grows customer value.
Automated journeys
We build flows triggered by what customers do, from first visit to fifth order.
Smart segments
We group customers by behavior and value so every message fits.
Inbox placement
We protect deliverability so your messages land in the inbox, not spam.
Strategy and execution
Email, SMS and retention services.
Platform setup and migration
We set up or migrate Klaviyo and other email and SMS platforms with clean data, consent and integrations to your store.
Core flows
We build welcome, browse abandonment, cart abandonment, post-purchase, replenishment and win-back flows, the journeys that drive most automated revenue.
Segmentation and personalization
We segment by purchase history, engagement and predicted value, and personalize content and offers for each group.
Campaign calendar and content
We plan and write campaigns around launches, seasons and promotions, paced so you don’t wear out your list.
SMS and loyalty
We add SMS for time-sensitive messages and design loyalty and referral programs that reward repeat customers.
Deliverability and reporting
We monitor sender reputation and inbox placement, and report revenue per recipient, repeat rate and customer lifetime value.
AI automation
Automation built into this service.
Specialists own every workflow and approve anything a customer sees.
Behavior triggers
Journeys start from what customers do on site and in your store.
Predictive segments
Customers likely to churn or buy again are grouped automatically.
Deliverability watch
Bounce, complaint and inbox placement signals are monitored daily.
Process
How we run email and SMS.
Audit
Review flows, segments, deliverability and repeat purchase rates.
Build flows
Launch the automated journeys that carry the most revenue first.
Segment
Group customers by behavior and value so messages fit.
Grow
Test offers, timing and content, and expand into SMS and loyalty.
FAQ
Frequently asked questions about our email, SMS and lifecycle marketing services.
How quickly can flows start earning?
Core flows can go live in the first weeks of an engagement and start working as soon as customers trigger them.
Can you work with our existing platform?
Yes. We work in Klaviyo and other common platforms, and only recommend a move when it pays for itself.
Do we need SMS?
Not always. We recommend SMS when your customers opt in and your messages are time-sensitive enough to justify it.
How much revenue should email and SMS drive?
It varies by category and price point. We benchmark against your own customer data and set targets from there.
Related services
Services that work well with email and SMS.
Content and performance creative
Articles, landing pages and ad creative produced for a channel and measured like media.
E-commerce website design and development
Shopify, WooCommerce and headless stores designed, built and optimized to convert.
Analytics and conversion optimization
Trustworthy tracking, clear dashboards and testing that turns traffic into revenue.
Ready to grow with specialists?
Tell us your target and what is in the way. A specialist will reply with how we would approach it.
Let’s talk